CLV Analysis of the New York Times

In 2020 and 2022, The New York Times endeavored to balance Value-Appropriation (VA) and Value-Creation (VC) emphasis, yet faced a downturn despite these efforts forcing them to return to a VA emphasis to obtain cashflow immediately. The CLV analysis showed that the New York Times has managed to have a stable CLV throughout the last 3 years that is above the $200 mark. As a result, it presents the perfect opportunity for The New York Times to develop an AI AI-powered chat service to gain additional revenue and increase the CLV. This strategy leverages The New York Times' vast amount of news articles and information while also aligning with the future goals of the company.