Meet Boston x Fifa WC 2026

The marketing campaign proposed demonstrates that by leveraging technological implementation, generating global virality, and an aggressive marketing approach it will make Boston the ideal destination for this World Cup 2026.

This marketing campaign leverages viral content as a way to make Boston reach a global audience. Our team focus envisions both short-term and long-term opportunities to generate the highest engagement possible while also strengthening Meet Boston branding and promoting Boston.

Through the execution of this marketing campaign, Boston will become a top-of-mind destination for all travelers during the FIFA World Cup 2026 and later.